Lurpak appoints Outside Line to digital account

LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,

Lurpak… has appointed digital agency Outside Line
Lurpak… has appointed digital agency Outside Line

Outside Line won the business after a pitch against five other agencies including the incumbent, Carlson Marketing.

The agency developed an approach based around web applications and a full social media campaign.

Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More