Lurpak "good, proper food" by Wieden & Kennedy

Lurpak has released an ad campaign, by Wieden & Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created by Hollie Newton, the creative directors were Dan Norris and Ray Shaughnessy, and the print work was shot by Rick Guest.