Lurpak 'lightest' by Wieden & Kennedy

Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in ten years.

Wieden & Kennedy created a 60-second TV ad, as well as press, outdoor, digital and in-store work. The TV spot recalls the dramatic effects used in Lurpak’s "kitchen odyssey" campaign.

It was art directed by Andy Kelly and directed by Dougal Wilson through Blink.