Lurpak and Marmite enter Outdoor Hall of Fame

Be the first to comment
Lurpak: "salvation" campaign
Lurpak: "salvation" campaign

Wieden & Kennedy, Adam & Eve/DDB, Rainey Kelly Campbell Roalfe / Y&R were among the agencies to have work entered into the Outdoor Media Centre and Campaign's Outdoor Hall of Fame last night.

A range of great outdoor ads were put to the public vote earlier this year and 7,400 votes were cast after which a panel of leading creatives cut the shortlist down to 14 ads worthy of entering the Outdoor Hall of Fame.

At an event at the Institute of Contemporary Arts last night 11 pieces of work from 2011 onwards were entered into the hall of fame alongside three from before 2011.

The creative panel included: John Treacy, executive creative director at Elvis; Peter Souter, chairman and chief creative officer, TBWA/London; James Hilton, co-founder and CCO, AKQA; Mick Mahoney, ECD at Havas Worldwide, London; and Owen Lee, the ECD at Inferno.

In 2011, 100 posters were inducted into Campaign’s Outdoor Hall of Fame, in association with the OMC, and TBWA's "Hello Boys" billboard for Wonderbra was voted the best poster ad ever created.

The entire Outdoor Hall of Fame, featuring the best UK outdoor creative across the decades, can be viewed at outdoorhalloffame.co.uk.

The new inductees into the hall of fame include:

  • Harvey Nichols, "love thyself", Adam & Eve / DDB, 2012
  • News International, The Sunday Times, CHI & Partners, 2012
  • Subway Restaurants, Subway, Cogent Elliott, 2012
  • Land Rover, Defender, RKCR / Y&R, 2011/12
  • Unilever, Marmite, Adam & Eve / DDB, 2012
  • Volkswagen, Polo, DDB London, 2004/2005
  • Volkswagen, Polo, BMP DDB, 1998
  • Diageo, Guinness, Abbot Mead Vickers / BBDO, 2012
  • Unilever, Lynx Angels, Mindshare Invention and Grand Visual, 2011
  • Google, Google Voice Search, Bartle Bogle Hegarty, 2011
  • Lego, Lego Minifigures, Dazzleship, 2012
  • Arla Foods, Lurpak, Wieden & Kennedy, 2011/12
  • Cockburn’s, Cockburn’s, BETC London, 2011/12

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published