Matthew Lutos, the chief executive and one of the founders of RPM3,
has left the company, making him the latest in a string of senior
departures from the troubled agency.
He has left, by mutual consent with RPM3’s group chairman Martin Butler,
to pursue other interests. He will remain a non-executive director of
Lutos said he wants to devote more of his time to the independent agency
group Advertising Marketing International Network, of which he has been
European president since 1995. He added that he has some e-commerce
interests to pursue.
Lutos ran the Mitsubishi account for RPM3 until last July when the
account moved to Roose & Partners.
Lutos said: ’Now seemed as good a time as any to leave. RPM3 is still a
very strong agency. There has been no ousting or any problems. This is a
totally amicable move.’
Paul Cowan, the former managing director and another co-founder of RPM3,
left the agency at the end of 1999. Mary Cawley, a long-standing board
account director at the agency, left last year to set up Delaney Potter
Cawley. The new-business director Jo Smith and the senior creative Tim
Johnson have also left.
Rupert Sutton, a founder of Butler Lutos Sutton Wilkinson, which merged
with Cowan Kemsley Taylor at the end of 1997, was fired at the time of
RPM3 is now repositioning itself as a retail-focused agency. Its clients
include Courts and Allders. As well as Mitsubishi, its second-biggest
client, the agency recently lost the Somerfield account to
McCann-Erickson after a lengthy pitch process.
Lutos began his advertising career in 1987 at Yellowhammer, which he
joined from Barclays Bank, where he had been an assistant advertising
He was then part of the buyout of the Generator Partnership from
Yellowhammer in 1989. Generator went on to merge with Connell May &
Steavenson in 1993 to form Butler Lutos Sutton Wilkinson, of which Lutos
was made joint chief executive with Sutton.