Lycamobile appoints M2M to £6m media account

LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK planning and buying account.


The agency has been tasked with attracting more than one million British subscribers by September 2009.
Lycamobile will launch an outdoor campaign supported by a targeted ethnic media print promotion. The campaign will include bus supersides and a strong presence on the London Underground. Ogilvy is handling the creative.
Lycamobile has almost two million mobile subscribers in Europe. It has a Pay As You Go SIM card in seven markets, including the Netherlands, Belgium, Norway, Sweden, Denmark and Switzerland.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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