Lycamobile appoints M2M to £6m media account

LONDON - Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK planning and buying account.

Lycamobile
Lycamobile

The agency has been tasked with attracting more than one million British subscribers by September 2009.
Lycamobile will launch an outdoor campaign supported by a targeted ethnic media print promotion. The campaign will include bus supersides and a strong presence on the London Underground. Ogilvy is handling the creative.
Lycamobile has almost two million mobile subscribers in Europe. It has a Pay As You Go SIM card in seven markets, including the Netherlands, Belgium, Norway, Sweden, Denmark and Switzerland.

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