Lynx Attract spreads 'the chaos' to buses

Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social media extension of its marketing push for its new Attract deodorant for men and women.

The Unilever-owned deodorant brand has rolled out an online video, created by Tullo Marshall Warren, which shows several couples snogging on a bus journey from Leeds to Wakefield, to explain the "chaos" Lynx Attracts creates when men and women wear it.

The video, which has been seeded on YouTube and Facebook, captures unsuspecting passengers' reactions. Graeme Noble was the creative director, Jeff Bowerman the deputy creative director and Alex King the copywriter. Threefold was the production company involved.

TMW has also created a Facebook app, called 'Chaos Watch' which enables users to map sightings of Lynx-related chaos on a map of the UK.

Lynx launched the Attract brand on 23 January, with a digital teaser campaign.

It rolled out its above the line campaign for Attract at the start of this month, with a TV ad, by BBH, showing a series of events that cause chaos to rip through a city.

It features the strapline 'Unleash the chaos'.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published