Lynx Attract spreads 'the chaos' to buses

Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social media extension of its marketing push for its new Attract deodorant for men and women.

The Unilever-owned deodorant brand has rolled out an online video, created by Tullo Marshall Warren, which shows several couples snogging on a bus journey from Leeds to Wakefield, to explain the "chaos" Lynx Attracts creates when men and women wear it.

The video, which has been seeded on YouTube and Facebook, captures unsuspecting passengers' reactions. Graeme Noble was the creative director, Jeff Bowerman the deputy creative director and Alex King the copywriter. Threefold was the production company involved.

TMW has also created a Facebook app, called 'Chaos Watch' which enables users to map sightings of Lynx-related chaos on a map of the UK.

Lynx launched the Attract brand on 23 January, with a digital teaser campaign.

It rolled out its above the line campaign for Attract at the start of this month, with a TV ad, by BBH, showing a series of events that cause chaos to rip through a city.

It features the strapline 'Unleash the chaos'.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More