This Cannes gold-winning spot for Lynx deodorant is one of the best in a while for this brand, which created by Bartle Bogle Hegarty. The ad begins with a young man and woman in bed and follows them as they retrace their steps to where they met picking up items of clothing as they go. In the final scene, the couple return to their original meeting point - a supermarket. Their two abandoned shopping trolleys sit side-by-side where the man and woman first met. The commercial ends with the line: "Because you never know when. Lynx 24-7 lasts 24 hours a day." The commercial was written and art directed by Nick Gill and directed by Ringan Ledwidge through Small Family Business. Media is by Initiative.