AgencyVegaOlmosPonce, Argentina & Lowe London
ExposureUnited Kingdom and Europe
A man's excessive sweating, which showers innocent bystanders constantly, is cured by Lynx Dry anti-perspirant in the brand's latest television advertising campaign, created by VOP, Argentina and adapted by Lowe London for UK TV. The spot opens with a couple reminiscing about the early stages of their relationship, which were traumatic because of the man's unfortunate problem. It then follows the man showering people with his sweat in various settings such as on the beach or in clubs. He is later saved by Lynx Dry when hailing a cab, as a Lynx sales girl rushes over to him and sprays his pits with the anti-perspirant, immediately stopping the stream of sweat.