Created by BBH London, the ad was a new twist on the Lynx Effect campaign. It starts with a couple waking up in bed and follows them as they slowly start to get dressed.
As the ad unfolds, the couple move through the city, picking up their abandoned clothes where they’d left them, before ending up, back where they started, at the supermarket.
Directed by Ringan Ledwidge, the ad features Israel Kamakawiwòole's version of 'Somewhere Over The Rainbow', which has featured in an array of Hollywood films and television programmes.
To see more films in this series, see here>>>