Lynx 'my angel girlfriend' by BBH

Lynx has launched a new spot in its global "angels will fall" campaign.

The ad, created by Bartle Bogle Hegarty, takes a humorous look at the way the "angels" are adapting to their new life on earth by focusing on a human/angel couple and the challenges their relationship faces.

The spot was created by David Kolbusz and Dominic Goldman, and directed by Frank Todaro through Moxie Pictures. Post-production was through The Mill and sound was by Aaron Reynolds and Ed Downham at Wave Studios.