Lypsyl readies fruit balm digital activity

Lypsyl, the Novartis-owned lip care brand, is to target teenage girls with an experiential and digital campaign for its new range of fruit lip balms, in October.

Lypsyl: launches 'catwalk inspired' range
Lypsyl: launches 'catwalk inspired' range

It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional.

The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot.

The brand is also promoting lip health by including Aloe Vera, Vitamin E and SPF 15 protection in all of its new products.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More