Lyst chief marketing officer Christian Woolfenden out

Lyst's chief marketing officer, Christian Woolfenden, resigned from the start-up in November and is set to take up a new role.

Lyst: former chief marketing officer Christian Woolfenden
Lyst: former chief marketing officer Christian Woolfenden

Woolfenden told Campaign he had a new position but couldn't announce it yet.

He has resigned his position after less than a year, having joined Lyst in January from Paddy Power. Woolfenden made his name at the gambling brand as global marketing director, overseeing the brand's mischievous tone and stunts. Paddy Power's former head of PR, Rory Scott, also joined Lyst in August.

Lyst plugs into fashion retailer data to curate clothing suggestions for shoppers. It has not responded to a request for comment.

The brand appointed Anomaly to run its creative account earlier this year. The agency dropped its fees as part of a stake deal.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More