M&C Saatchi picks up Muller desserts

The win, backed by an estimated £2 million budget, will be a consolation prize for the agency, which last year missed out in the pitch for the main £14 million Muller yoghurt and desserts business. It also renews M&C Saatchi's working relationship with Andrew Harrison, the former Nestle Rowntree marketing chief, who is now Muller's managing director. In 2001, Harrison went outside Nestle's agency roster to appoint M&C Saatchi for the launch of the All Stars chocolate assortment box. He worked with the agency again when Nestle struck a £6 million deal with ITV to link its confectionery brands to the 2003 series of Pop Idol. However, Harrison chose TBWA\London ahead of M&C Saatchi to succeed Publicis on the main Muller account. TBWA declined to pitch for Cadbury desserts, fearing conflict with the Masterfoods business it won from Grey last year. Muller took over the sales and marketing of Cadbury desserts in May last year. The licence was previously held by Uniq Prepared Foods, which continues to manufacture the Cadbury-branded products.

The win, backed by an estimated £2 million budget, will be a consolation prize for the agency, which last year missed out in the pitch for the main £14 million Muller yoghurt and desserts business.

It also renews M&C Saatchi's working relationship with Andrew Harrison, the former Nestle Rowntree marketing chief, who is now Muller's managing director.

In 2001, Harrison went outside Nestle's agency roster to appoint M&C Saatchi for the launch of the All Stars chocolate assortment box. He worked with the agency again when Nestle struck a £6 million deal with ITV to link its confectionery brands to the 2003 series of Pop Idol.

However, Harrison chose TBWA\London ahead of M&C Saatchi to succeed Publicis on the main Muller account. TBWA declined to pitch for Cadbury desserts, fearing conflict with the Masterfoods business it won from Grey last year.

Muller took over the sales and marketing of Cadbury desserts in May last year.

The licence was previously held by Uniq Prepared Foods, which continues to manufacture the Cadbury-branded products.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).