M&B comic posters promote new series of Trigger Happy TV

Michaelides & Bednash has taken a creative role in its latest

collaboration with Channel 4, with a print campaign to promote the

comedy series Trigger Happy TV.



The strategic brand consultancy teamed up with Channel 4 and Trigger

Happy TV's frontman, Dom Jolly, to create a nationwide campaign in the

style of the programme. It encourages passers-by to call a hotline

number promoting the programme. M&B came up with the concept and

different creative ideas, before briefing Jolly who devised the poster

executions.



The campaign will be supported by a viral online campaign featuring

snippets from the programme, alongside six-sheet and 96-sheet

posters.



The posters were art directed and produced by Alan Ireland at The

Creative Partnership, with media through OMD UK.



Around 10,000 notices have been strapped to trees and lampposts that

have been made to look like they have been created by real people. In

the programme's irreverent style a menacing paratrooper advertises his

services as a home help while a lost dog notice featuring a terrifying

bulldog called 'Fluffy' asks passers by to call in if they find him, but

warns he 'can be slightly temperamental with strangers. He will be very

hungry by now'. There are four executions in total.



The campaign, which launches the second series will be supported by a

viral online campaign featuring snippets from the programme, alongside

six-sheet and 96-sheet posters.



The posters were art directed and produced by Alan Ireland at The

Creative Partnership, with media planning by OMD UK.



Matt Andrews, a partner at M&B, added: 'The idea was to use marketing to

extend the Trigger Happy TV experience beyond the programme, making them

feel like they've been had.'



Katie Hayes, the marketing manager for entertainment at Channel 4, said:

'Channel 4 marketing has brought together our creative agencies with our

talent to produce a unique and innovative marketing solution and give

people a taste of what's to come in the new series.'



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