M&B and Guardian assist schools drive for computerisation

Michaelides & Bednash has joined forces with The Guardian to launch an initiative designed to get more computers into Britain’s classrooms.

Michaelides & Bednash has joined forces with The Guardian to launch

an initiative designed to get more computers into Britain’s

classrooms.



Tools for Schools, which also has the backing of the Financial Times and

ITV, as well as individuals such as David Puttnam, Carol Vorderman,

Lyndy Payne and Heather Rabbatts, the leader of Lambeth Council, will

recycle high-quality computers that are surplus to industry needs,

upgrade them and distribute them to schools. It aims to have distributed

10,000 computers in this way by the end of 1999.



Graham Bednash, the M&B co-founder and Tools for Schools trustee, said

the initiative went beyond the immediate goal of getting computers into

the hands of as many schoolchildren as possible. ’It’s about making sure

our future workforce has the right skills,’ he said.



The Tools for Schools chief executive, Dorian Jabri, said: ’We urgently

need to stop thinking of information and communications technology (ICT)

as an added luxury. All pupils must be given the skills they need to use

ICT across the curriculum, so that it becomes central to the learning

process, rather than a mere after-thought.’



Pupil:computer ratios in UK schools are running at 19:1 in primaries and

9:1 in secondaries, but the picture is uneven. Tools for Schools will

therefore target schools where pupils have little access to new

technology.



It will also work closely with the Government to complement the range of

ICT initiatives announced recently by the Prime Minister, Tony

Blair.



Individuals or companies interested in sponsorship opportunities can

e-mail sponsorship@tfs.org.uk.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).