M&B handed brand strategy account by Motley Fool website

The Motley Fool, the US’s leading financial website, has appointed the strategic communications consultancy, Michaelides & Bednash, to handle its UK and European brand strategy.

The Motley Fool, the US’s leading financial website, has appointed

the strategic communications consultancy, Michaelides & Bednash, to

handle its UK and European brand strategy.



M&B has been given a brief to develop creative and distinctive

communication ideas to make the Motley Fool site stand out from the

increasing clutter of dotcom advertising.



The online financial adviser is already scoring more than 6.4 million

page views in the UK each month and claims to have been doubling in size

every month since its launch. However, it is keen to build on this base

with an active UK push - its first in this market.



The company is understood to be spending around dollars 6 million

advertising its product in the US and will work with M&B to formulate an

approach tailored to the UK.



Graham Bednash, a managing partner at M&B, said: ’The classic models of

advertising are not working so well for dotcom advertisers. There’s too

much clutter in traditional above-the-line media.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).