M&B lands internet task to raise profile of Valuedirect.co.uk

Michaelides & Bednash has been appointed to raise the profile of Valuedirect.co.uk, a web company that offers more than 5,000 household electrical appliances online.

Michaelides & Bednash has been appointed to raise the profile of

Valuedirect.co.uk, a web company that offers more than 5,000 household

electrical appliances online.



It features special offers, product information, purchase and delivery,

links to manufacturers’ websites and the consumer watchdog Which?’s

online best buys.



The company has been operating for five years but has appointed its

first agency to help drive traffic to the site and to build a more

distinct brand personality. The budget is believed to be between pounds

3 million and pounds 4 million.



M&B, which did not pitch for the account, will also advise on website

design.



A communications strategy has yet to be finalised but it is thought

unlikely to include TV advertising.



Graham Bednash, the managing partner of M&B, said: ’Valuedirect has a

great track record and is unbelievably ambitious. It wants ideas to

transform its business. It will be like starting from scratch; we will

be re-evaluating its whole business.’



The company is listed in the Sunday Times/Virgin Fast Track 100

Companies.



It is a Which?-approved trader and also has affinity partners such as BT

and the BBC, through which it offers employees its range of goods.



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