M&C appoints Tom Bazeley as CEO

M&C Saatchi has drafted in Tom Bazeley as its chief executive to replace Camilla Harrisson, who quit last week.

M&C appoints Tom Bazeley as CEO

Bazeley will be the third agency chief executive in as many years, but he is the first with a digital background. He will report to the group chief executive, Lisa Thomas.

Lean Mean Fighting Machine, which Bazeley co-founded in 2004, was sold to M&C Saatchi in May for a figure in excess of £6 million.

The 40-strong shop is due to move from its Camden base into M&C Saatchi’s Golden Square headquarters later this month.

Thomas said: "Tom is a born leader. His eagerness to do things differently and his entrepreneurial spirit are a good fit with our ethos."

Bazeley added: "Everyone I’ve met, from the grads up to the seventh floor, has a clear hunger to do great things in the post-digital world. Armed with the spirit of Lean Mean Fighting Machine, it’s going to be exciting leading them into it."

Lean Mean Fighting Machine was founded by Bazeley, Dave Bedwood, Sam Ball and Dave Cox in 2004. Bedwood and Ball will report to M&C Saatchi’s executive creative director, Elspeth Lynn, while Cox will become the chief innovation officer.

Read Jeremy's opinion on the appointment here.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More