M&C media planners join Walker’s start-up

M&C Saatchi is moving its media director, Andrew Sherman, and its team of media planners into Walker Media as the joint-venture media company prepares to open for business on 1 January.

M&C Saatchi is moving its media director, Andrew Sherman, and its

team of media planners into Walker Media as the joint-venture media

company prepares to open for business on 1 January.



Walker Media, in which M&C Saatchi has a 50 per cent stake, will take on

the seven media planners now based at the creative agency from this

week.



At the same time, Sherman, who joined M&C Saatchi in 1995 from Bartle

Bogle Hegarty as media planner, and was promoted to media director at

the beginning of this year, will join Walker Media as a founding

director. Beneath Sherman, two planning teams will be headed by Josh

Fuller and Nicki Hare.



The M&C Saatchi media planning department will continue to serve

existing clients, including British Airways and Sainsbury’s Bank, but

will work out of Walker Media.



David Kershaw, a partner at M&C Saatchi, said: ’The move will allow the

agency to provide increased resource in planning, which has been

welcomed by our clients.’



The restructure gives Walker Media a rounded planning operation and a

base of staff and clients from which to launch in the new year.



Last week, Zenith Media announced that Phil Georgiadis, the chief

executive of Initiative Media, would be joining as a partner.



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