M&C Saatchi buys social media agency Human Digital

Be the first to comment
Chief executives: Lisa Thomas of M&C Saatchi UK and Christian Gladwell of Human Digital
Chief executives: Lisa Thomas of M&C Saatchi UK and Christian Gladwell of Human Digital

M&C Saatchi UK Group has acquired Human Digital, the social media agency, for an undisclosed sum.

M&C Saatchi bought a 25% stake in the company in March this year.

Human Digital, which was founded in 2007 as Interaction London, will operate under its central strategy unit, reporting to Lisa Thomas, chief executive of M&C Saatchi UK Group.

It will continue to be lead by its chief executive Christian Gladwell and will retain all of its former clients, including Palmolive, Gatorade and Microsoft.

M&C Saatchi is hoping the acquisition will help it deliver social consumer insight in a way that is easily accessible to its clients.

Thomas said: "Human Digital’s innovative approach marries rich behavioural insight with robust metrics.

"This fusion of insight and accountability sits at the heart of our strategy as a group, enabling us to develop relevant, accountable and brilliant creative ideas."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published