M&C Saatchi closes Singapore office

SINGAPORE - M&C Saatchi is closing its Singapore agency, one of the network's founding offices in Asia-Pacific, after 13 years in operation.

Chris Jaques...M&C Saatchi's regional CEO
Chris Jaques...M&C Saatchi's regional CEO

The agency will continue to service its existing clients, which include Qantas, Volkswagen and Tourism Australia, until September when the company will wind down.

Chris Jaques (pictured), M&C Saatchi's regional CEO, told Media: "Singapore is a low-margin, low-growth and highly competitive market. Yes, large regional clients are located here, but for us to compete with bigger networks for regional business would require massive investment."

The closure does not, however, mean M&C Saatchi will retreat from Singapore altogether. Jaques said: "We are more committed to Singapore than we have ever been. But we have to ensure that we're committed to disciplines that Singaporean companies want."

"We are aggressively pursuing partnerships in direct, data, digital and mobile, and Singapore will form the network's hub for these disciplines. Our strategic consulting business will also be hubbed in Singapore."

Alternative roles for some of the agency's 18 staff are under discussion.

Carolyn Kan, the agency's MD, has run the agency for the past five years. She has spent nine years with the company.

The news follows less than a month after Jaques announced the closure of M&C Saatchi's Bangkok operation (Media 12 May) as part of his strategy to focus on high-margin, high-growth businesses.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).