M&C Saatchi hires Whelan for shopper unit

M&C Saatchi Group is to launch a shopper agency and has hired Michelle Whelan, a managing partner at Arc, as the unit's managing director.

Whelan: leads new agency
Whelan: leads new agency

When it launches in September, the as-yet-unnamed shop will work with existing M&C Saatchi clients as well as go after its own business.

Nicky Bullard, the executive creative director at Lida, will oversee the agency’s creative direction.

Lisa Thomas, the M&C Saatchi Group chief executive, said: "Michelle is the perfect person to lead our offer."

Whelan, who has worked at Arc since 2010, will join the company in May.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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