M&C Saatchi lands Ballantine's brief

Ballantine's, the Pernod Ricard brand, has appointed M&C Saatchi to handle its estimated £25 million global advertising business, ending its 20-year relationship with Publicis.

M&C Saatchi won the pitch in a two-way shoot-out against Havas Worldwide, which, like M&C Saatchi, is a Pernod Ricard roster shop.

The appointment follows a process that began in July and involved conversations with non-roster agencies. Publicis will remain on the Pernod Ricard roster, working with brands such as Malibu and Chivas Brothers.

Ballantine’s uses Work Club for its digital activity and Vizeum for media buying.

Last year, Publicis launched a TV ad for the Scotch whisky brand to inspire consumers to "change their plan and leave an impression".

To support the campaign, Work Club created a video featuring a tattooist. A Facebook page allowed the public to interact with him and make decisions on his work.
Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published