M&C Saatchi nets £75m anti-obesity brief

LONDON - M&C Saatchi has won the Department of Health’s £75 million anti-obesity account after VCCP, Abbott Mead Vickers BBDO and Wieden & Kennedy were stood down this afternoon.

Anti-obesity... govt drive
Anti-obesity... govt drive
Last week, the DoH appointed Manning Gottlieb OMD to handle communications planning for the business following a pitch against Carat, Mediaedge:cia and Naked Communications.

The Government wants to create a new "social movement" similar to Make Poverty History in a bid to tackle the growing problem of obesity.

For the full story, see this week's Campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).