M&C Saatchi rips off BA for Silverjet launch

LONDON - The business-class airline SilverJet is to launch its first TV campaign with a remake of British Airways' classic 'face'ad from 1989.

Silverjet... BA parody
Silverjet... BA parody

Silverjet hired M&C Saatchi, which held the BA account for 23 years along with Saatchi & Saatchi, to create the ad and film it in exactly the same locations as the original.

The ad, which breaks on Saturday, was directed by Hugh Hudson, the director for the BA spot and features the same soundtrack, Delibes' Flower Duet from 'Lakme'.

The company's marketing strategy is to offer almost exactly the opposite of BA by having fewer (but better) seats, better service, private terminals and 30-minute check in.

The ad attempts to demonstrate this by following exactly the same structure as the original, showing travellers and crew in exotic locations who join together to form an aerial shot of a face - but features a cast of just four people rather than the original's 600.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).