M&C Saatchi scoops shopping launch task

Doddle, the click-and-collect service for online shopping, has hired M&C Saatchi Group to handle the creative and PR account ahead of its national launch.

Waterloo: Doddle launch
Waterloo: Doddle launch

To support the launch of 300 locations in stations and shopping centres across the country, M&C Saatchi will develop above-the-line ac­tivity, manage Doddle’s social media and online community management and create experiential campaigns.

Tim Robinson, the chief executive of Doddle, said: "Our research shows that con­sumers and retailers remain frustrated with the problems of delivering and returning goods purchased online.

"Doddle will make it quick, easy and convenient. We are an ambitious company with big plans. That’s why we appointed M&C Saatchi."

The shops will enable people to pick up and return purchases from online retailers such as Amazon and have flexible opening times.

Tim Duffy, the group chairman of M&C Saatchi UK, said: "It’s not every day you have the opportunity to build a new brand from scratch. We look forward to creating a famous brand, using all our skills across all our disciplines."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More