M&C Saatchi scoops shopping launch task

Doddle, the click-and-collect service for online shopping, has hired M&C Saatchi Group to handle the creative and PR account ahead of its national launch.

Waterloo: Doddle launch
Waterloo: Doddle launch

To support the launch of 300 locations in stations and shopping centres across the country, M&C Saatchi will develop above-the-line ac­tivity, manage Doddle’s social media and online community management and create experiential campaigns.

Tim Robinson, the chief executive of Doddle, said: "Our research shows that con­sumers and retailers remain frustrated with the problems of delivering and returning goods purchased online.

"Doddle will make it quick, easy and convenient. We are an ambitious company with big plans. That’s why we appointed M&C Saatchi."

The shops will enable people to pick up and return purchases from online retailers such as Amazon and have flexible opening times.

Tim Duffy, the group chairman of M&C Saatchi UK, said: "It’s not every day you have the opportunity to build a new brand from scratch. We look forward to creating a famous brand, using all our skills across all our disciplines."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More