M&C Saatchi secures Vogue web business

Vogue, the international fashion magazine, has appointed M&C Saatchi to handle the advertising campaign for the launch of its new website and portal, Vogue.com.

Vogue, the international fashion magazine, has appointed M&C

Saatchi to handle the advertising campaign for the launch of its new

website and portal, Vogue.com.



The title’s existing website, Vogue.co.uk, will rebrand in the spring to

become the portal for all Conde Nast’s other titles, which include

Tatler, GQ, Vanity Fair, Conde Nast Traveller, House & Garden and The

World of Interiors.



Vogue.com aims to become a leading online fashion site. It will feature

a daily fashion news update and a chatroom for fashion followers.



M&C Saatchi, which had pitched against a number of undisclosed agencies,

will be responsible for a heavyweight print and online advertising

campaign. The work is reported to be worth pounds 4 million.



’This is a unique dotcom as it needs no introduction whatsoever. The

work will be as bold, confident and stylish as Vogue itself,’ Nick

Hurrell, the joint chief executive at M&C Saatchi, said.



Nicholas Coleridge, the managing director of Conde Nast , said: ’We

chose M&C Saatchi because of its dynamic creative. It’s as simple as

that.’



Conde Nast Online established a web presence for Vogue in 1995 but the

content has been limited. It attracts 200,000 visitors a month.



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