Vogue, the international fashion magazine, has appointed M&C
Saatchi to handle the advertising campaign for the launch of its new
website and portal, Vogue.com.
The title’s existing website, Vogue.co.uk, will rebrand in the spring to
become the portal for all Conde Nast’s other titles, which include
Tatler, GQ, Vanity Fair, Conde Nast Traveller, House & Garden and The
World of Interiors.
Vogue.com aims to become a leading online fashion site. It will feature
a daily fashion news update and a chatroom for fashion followers.
M&C Saatchi, which had pitched against a number of undisclosed agencies,
will be responsible for a heavyweight print and online advertising
campaign. The work is reported to be worth pounds 4 million.
’This is a unique dotcom as it needs no introduction whatsoever. The
work will be as bold, confident and stylish as Vogue itself,’ Nick
Hurrell, the joint chief executive at M&C Saatchi, said.
Nicholas Coleridge, the managing director of Conde Nast , said: ’We
chose M&C Saatchi because of its dynamic creative. It’s as simple as
Conde Nast Online established a web presence for Vogue in 1995 but the
content has been limited. It attracts 200,000 visitors a month.