M&C Saatchi has gone beyond the ranks of established agency
new-business directors to appoint its first staffer with specific
Cheryl Stevens, 28, a South African, joins as new-business manager less
than two years after getting her first experience of UK advertising in
Leo Burnett’s media department.
She will have account director status and will report to M&C Saatchi’s
joint chief executives, Moray MacLennan and Nick Hurrell.
Stevens’ selection from up to 20 potential candidates ends a six-month
search by the agency to find someone to bring in additional clients.
’We’ve deliberately not gone for one of the so-called heavyweight
new-business establishment because we believe we have enough of those
already,’ MacLennan said.
’We wanted somebody with lots of imagination and enthusiasm without
necessarily having lots of experience.’
Stevens entered advertising with a pharmaceutical agency in her native
country and joined Burnetts in the UK in August 1995. She began working
on new business at the beginning of last year.
’M&C Saatchi couldn’t be a better place to join,’ Stevens said. ’Not
only does it have huge resources, but it is lively, energetic and hungry
for new business.’
’It’s time to become more focused in our new-business approach,’
MacLennan said. ’Cheryl will enable us to off-load some of our
responsibilities and get our administration into shape.’