M&C Saatchi takes on first staffer with new-business brief

M&C Saatchi has gone beyond the ranks of established agency new-business directors to appoint its first staffer with specific new-business responsibility.

M&C Saatchi has gone beyond the ranks of established agency

new-business directors to appoint its first staffer with specific

new-business responsibility.



Cheryl Stevens, 28, a South African, joins as new-business manager less

than two years after getting her first experience of UK advertising in

Leo Burnett’s media department.



She will have account director status and will report to M&C Saatchi’s

joint chief executives, Moray MacLennan and Nick Hurrell.



Stevens’ selection from up to 20 potential candidates ends a six-month

search by the agency to find someone to bring in additional clients.



’We’ve deliberately not gone for one of the so-called heavyweight

new-business establishment because we believe we have enough of those

already,’ MacLennan said.



’We wanted somebody with lots of imagination and enthusiasm without

necessarily having lots of experience.’



Stevens entered advertising with a pharmaceutical agency in her native

country and joined Burnetts in the UK in August 1995. She began working

on new business at the beginning of last year.



’M&C Saatchi couldn’t be a better place to join,’ Stevens said. ’Not

only does it have huge resources, but it is lively, energetic and hungry

for new business.’



’It’s time to become more focused in our new-business approach,’

MacLennan said. ’Cheryl will enable us to off-load some of our

responsibilities and get our administration into shape.’



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