M&C Saatchi wins brief for star-studded education campaign

LONDON - M&C Saatchi has scooped a worldwide ad brief for the Global Campaign for Education, which will see the agency produce a star-studded campaign in the run-up to the 2010 World Cup.

Global Campaign for Education...M&C Saatchi wins global brief
Global Campaign for Education...M&C Saatchi wins global brief

The initiative, which is being run by the GCE in conjunction with Comic Relief and Fifa, will use a number of football stars to promote the cause, which aims to give every child access to free primary-level education.

The Make Poverty History-style campaign will encompass brand identity, global TV, print, digital, PR and events, and will launch in June.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).