M&C Saatchi wins scandal hit New Zealand Tourism

- New Zealand Tourism Board has appointed M&C Saatchi following a two way pitch to handle its NZ$55 million (£18.7 million) account after dramatically dumping Saatchi & Saatchi.

- New Zealand Tourism Board has appointed M&C Saatchi following a two way pitch to handle its NZ$55 million (£18.7 million) account after dramatically dumping Saatchi & Saatchi.

The New Zealand Tourism Board terminated its relationship with Saatchi & Saatchi in mid March after allegations that Jenny Shipley, the New Zealand prime minister who faces a November election, and Kevin Roberts, Saatchi's worldwide chairman, might use the campaign to aid her re-election.

M&C Saatchi, which originally pitched and lost out on the business was asked to present against Goldsack Harris Thompson.

Jim Boult, acting chairman at the NZ Tourism Board, said: "We were in a fortunate position of being able to choose from two outstanding and very different campaign proposals. In the end we went with the M&C Saatchi campaign which we believe will have enormous impact for New Zealand in our target markets."

Tom Dery, Asia-Pacific chairman at M&C Saatchi, said: "This is an inspiring win for the local M&C Saatchi team and the regional network. This win comes on the fourth anniversary of the establishment of M&C Saatchi's Asian network and will boost annual billings for the region to an estimated AUD $250 (£101 million)."

M&C already counts Qantas, British Airways, LanChile, Stirling Sports, Carter Holt Harvey, ANZ Bank among its clients.



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