In his new role, Nwosu will lead the direction of HSBC’s global media activities and take strategic control of PLUS – the bespoke WPP Chanel team.
Based in Mindshare’s Central Team office in London, Nwosu with report to Marco Rimini, chief executive of Mindshare Worldwide Central Team.
Rimini said: "I’m delighted to have Enyi in the team. His breadth of experience and positive personality will add a lot of value to us and his clients."
Nwosu leaves his role as managing director of the Central Strategy Unit for M&C Saatchi Group, responsible for leading a team of 32 strategists.
Nwosu’s work at M&C Saatchi included The Olympic Delivery Authority ‘Get Ahead of the Games’ integrated campaign; the Peroni Nastro Azzurro ‘House of Peroni’ campaign and for the overall SAB Miller P+L on behalf of the M&C Saatchi Group companies.
Prior to M&C Saatchi, he launched MCHI, the joint venture between CHI and WPP's Group M, now known as M/Six.
Nwosu has also been a managing partner at TBWA and managing partner at Optimedia UK. He began his advertising career as a media planner at Lowe Howard Spink in 1992.