M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London

Marks & Spencer's Christmas ad could feature a helicopter packed with gifts shot in a north London square after pictures from the shoot were revealed.

M&S: RKCR/Y&R handles its advertising account
M&S: RKCR/Y&R handles its advertising account

The high street retailer is believed to be looking for a big showpiece spot this year  in contrast to last year's shorts based on its "Art of" and "Adventures in.." formats  after a film crew was spotted spraying fake snow in a plush residential square in Islington.

Pictures obtained by The Daily Mirror showed a helicopter packed with gifts had been flown to the location, where residents were reportedly paid up to £3,000 per day for the use of their homes. 

Two Georgian terraced houses were decked out in tinsel, complete with Christmas tree in the window, while an Australian sheepdog is rumoured to play a key role in the spot.

Rainey Kelly Campbell Roalfe/Y&R, M&S' ad agency, would not comment. The WPP shop is pitching against Grey London, The & Partnership, and VCCP for the business after it was put up for review in May. 

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