M&S' ad account move: RKCR/Y&R's best ads

Rainey Kelly Campbell Roalfe/Y&R lost the M&S advertising account to Grey London after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years.

M&S' ad account move: RKCR/Y&R's best ads

"Not just any food" (2005)

M&S's famous "food porn" ads, launched 11 years ago, established the retailer's food range and brand as a premium offering.

"Christmas wouldn't be Christmas without" (2009)

A host of British celebrities including Stephen Fry and Twiggy offer their thoughts on what makes Christmas.


Comedian Peter Kay and footballer Jamie Redknapp joined what had become a familiar line-up of M&S models in its 2010 Christmas campaign, including Ana Beatriz Barros, Dannii Minogue, Twiggy, and Lisa Snowdon, for a dance-themed clothing ad.

"For every woman you are" (2012)

A spot showcasing M&S' autumn collection is set to the Edwyn Collins track A Girl Like You and features women with different looks and aged from early twenties to mid-eighties. 

"Christmas" (2013)

A fairytale-inspired Christmas ad featured Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter.


"Adventures in imagination" (2014)

Almost ten years after M&S unleashed "food porn" to the world through its ads, a new spot paired enticing visuals of food with an instrumental version of Clean Bandit’s Rather Be.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published