M&S kicks off £60m UK media review

Marks & Spencer is reviewing the arrangements for its £60 million UK media account.

M&S: ‘We regularly review our agencies to ensure that we are getting the best possible service’
M&S: ‘We regularly review our agencies to ensure that we are getting the best possible service’

The business has been held by Walker Media, which is majority-owned by Publicis Groupe, since 2000. The agency is involved in the current pitch process.

A spokeswoman for M&S said: "We regularly review our agencies to ensure that we are getting the best possible service."

Steven Sharp, M&S’s long-serving marketing chief, stepped down in February. He was replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.

The latest iteration of M&S’s "leading ladies" campaign celebrating influential British women will launch on Monday.

The activity, including print executions shot by the renowned US photographer Annie Leibovitz, was created by M&S’s long-standing ad agency Rainey Kelly Campbell Roalfe/Y&R and features Emma Thompson and Annie Lennox.

M&S also used well-known figures in its fairytale-inspired Christmas campaign, starring the brand ambas­sadors Rosie Huntington-Whiteley and David Gandy alongside the actress Helena Bonham Carter.

The retailer has experienced falling clothing sales for ten consecutive quarters. General merchandise sales, which are primarily clothing, declined by 2.1 per cent in the three months to the end of December 2013.

However, food sales have performed better and were up 1.6 per cent across the same period.

M&S gained significant loyalty online during the duration of the Christmas campaign, attracting almost 265,000 new Facebook fans, according to We Are Social.

Publicis Groupe bought a 75.1 per cent stake in Walker Media from its parent, M&C Saatchi, in November last year. The agency will form the "cornerstone" of a new global media network.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).