M&S says sorry in "We boobed" ad campaign

LONDON - Marks & Spencer today launched full-page ads in national newspapers to apologise for its decision to add a £2 surcharge on the price of larger bras.

M&S... ad
M&S... ad

Under the headline "We boobed", the ad says the company had decided to charge more on the basis that larger bras cost more to make, but now admits that they "were wrong".

The climbdown came after a group calling itself "Busts 4 Justice" raised a nationwide outcry about the extra charge.

Group members had bought M&S shares and had planned to tackle the company's chief executive, Stuart Rose, on the issue at the company's annual meeting.

M&S will now reduce the price of its larger bras (size DD and above) by £2, and, from Saturday, will offer 25 per cent off all bras for a two-week period.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published