M&S spot featuring curvy woman is the 'most written about'

Marks & Spencer's controversial ad campaign featuring a naked woman celebrating her 'normalness' - ie her womanly curves - has been the most written about ad in the national press.

Marks & Spencer's controversial ad campaign featuring a naked woman celebrating her 'normalness' - ie her womanly curves - has been the most written about ad in the national press.

In a survey carried out by Propeller Marketing Communications, which looks at editorial written about advertising on a quarterly basis, M&S's major ad campaign dominated the headlines from July to September.

The campaign was so newsworthy that it received treble the coverage of the previous quarter's most notorious campaign. This was the Berlei work that featured the tennis star Anna Kournikova.

Marks & Spencer stirred up media attention when it decided to break with its traditional antipathy to advertising, launching a TV branding campaign at the beginning of September created by Rainey Kelly Campbell Roalfe/Y&R.