M2M captures Lidl's £21m media account

Lidl has appointed M2M to its £21 million media planning and buying account after a competitive pitch.

Lidl: appoints M2M
Lidl: appoints M2M

M2M’s sister Omnicom agency TBWA\London was appointed earlier in the integrated process, which began in August last year.

Lidl previously handled its creative and media in-house but is looking to emulate the success of McCann Manchester’s brand campaign for Aldi.

Rob Graham, a senior advertising manager at Lidl, said: "M2M clearly demonstrated that they share our thinking and passion for our business and its potential in the UK market."

Alistair MacCallum, M2M’s managing director, said: "Lidl is already a hugely successful business – one that is looking to evolve its approach to brand communications in order to realise its full potential."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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