M2M lands media for B Happy launch

Northern & Shell has appointed the media agency M2M to handle planning and buying for the launch of its B Happy women's monthly.

The publisher, owned by Richard Desmond, plans to spend £10 million on the launch over three years. Creative for the B Happy launch will be handled in-house.

In appointing M2M, which is owned by Manning Gottlieb OMD, Northern & Shell has overlooked MediaCom North, which handles media for other Northern & Shell titles including OK! and New.

B Happy, said to be a glossy fashion title, will launch on 6 April. Northern & Shell has appointed the former Tatler editor Jane Procter as consultant editor.

Northern & Shell was also thought to be looking at launching a men's weekly title, called KO!, but plans have yet to be confirmed.

Stan Myerson, the group joint managing director at Northern & Shell, said: "I was impressed with M2M's ideas and its creative ideas in particular. The agency was hungry and keen."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).