MAA criticises Premier Foods for 'demanding upfront fees'

The Marketing Agencies Association has hit out at advertisers demanding that agencies pay an upfront fee to be included on their rosters.

Scott Knox: managing director of the Marketing Agencies Association
Scott Knox: managing director of the Marketing Agencies Association

In particular, the organisation has singled out Premier Foods, which, it claims has demanded £40,000 from one medium-sized agency just to gain a place. It is believed that the amounts requested from agencies are based on an estimated income model.

Scott Knox, the managing director of the MAA, said: "As if it’s not enough for big client corporations to expect marketing agencies to act as a bank and bankroll client campaign activity, they are now rubbing salt in the wound. 

"Agencies are already making so little margin that by asking for a huge lump sum up front, just to get chance to do some work, is unacceptable.

"Agencies really need to stand together on this and with the help of organisations like the MAA and ISBA, challenge the client community on these changes that are detrimental to the industry".

The complaint follows a recent furore over advertisers, including major multinationals such as Mondelez, AB Inbev, Procter & Gamble and Johnson & Johnson, demanding extended payment terms.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More