MAA urges AB InBev agencies to strike over pitch practices

The Marketing Agencies Association has called for a strike among agencies working for Anheuser-Busch InBev due to what it called "despicable pitch practices".

Stella Artois: AB InBev accused of asking agencies to lower prices
Stella Artois: AB InBev accused of asking agencies to lower prices

The MAA claims that a recent AB InBev e-auction questioned agencies on how low they would go on their ratecard, how many hours’ work they would offer for free and how much longer they would extend its current 120-day payment term.

They were also asked how much over the minimum 5 per cent they would consider giving in a rebate as part of AB InBev’s corporate social responsibility programme, Better World.

Scott Knox, the MAA’s managing director, said: "What would make this a ‘better world’ would be for AB InBev to stop screwing agencies over payment terms and approach any negotiation on price in a respectful way."

The MAA is calling for the strike on 7 April. Brands owned by AB InBev include Stella Artois and Budweiser.

A spokeswoman for AB InBev UK said: "Payment terms are always set as part of a broader commercial negotiation. As part of the process, we ask all potential partners to provide details on many dimensions of their service so we can evaluate in a fair and objective manner the proposals we receive."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More