MAC/VAL 'art attack' by CLM BBDO

CLM BBDO has created a campaign for the launch of a new art museum located in the suburbs of Paris. The idea behind the Museum of Contemporary Art in Val-de-Marne is to reach people who don't traditionally visit art galleries. The ad is shot from the perspective of a painting being gazed upon, and brings to life the impact that seeing an amazing piece of art for the first time can have. The ad, set to the gentle strains of Cocorosie, ends with the line "venez prendre l'art", which the agency is translating as "art attack".