MacKenzie to offer internet advice and therapy for women

An interactive TV company backed by Kelvin MacKenzie is to launch an online advice forum to compete with other women’s websites such as Charlotte Street and Oprah Winfrey’s Oxygen.

An interactive TV company backed by Kelvin MacKenzie is to launch

an online advice forum to compete with other women’s websites such as

Charlotte Street and Oprah Winfrey’s Oxygen.



World Interactive Television will launch Therapystreet. com, the

internet equivalent of a support group, this autumn. The site will allow

women to participate in one-on-one discussions with a range of

counsellors via interactive webcasts, with customers purchasing access

to their digital shrinks on a pay-per-view basis. Therapystreet will

provide self-help classes, marriage counselling and advice from

astrologers, as well as guidance on a wide range of problems.



Organisations such as the marriage guidance service Relate may be asked

to participate with sponsorship or online links.



WIT pioneered its system of 24-hour webcasts with the launch of the

online astrology service liveastro.com last September. The site, which

starred the former National Lottery crystal-gazer Mystic Meg, attracted

pounds 1 million in backing from the venture capitalists 3i and is

likely to be folded into the new offering.



The company is meeting with management consultants to decide on a brand

strategy for the website. An advertising agency is expected to be

appointed at some point in the summer to handle the launch.