An interactive TV company backed by Kelvin MacKenzie is to launch
an online advice forum to compete with other women’s websites such as
Charlotte Street and Oprah Winfrey’s Oxygen.
World Interactive Television will launch Therapystreet. com, the
internet equivalent of a support group, this autumn. The site will allow
women to participate in one-on-one discussions with a range of
counsellors via interactive webcasts, with customers purchasing access
to their digital shrinks on a pay-per-view basis. Therapystreet will
provide self-help classes, marriage counselling and advice from
astrologers, as well as guidance on a wide range of problems.
Organisations such as the marriage guidance service Relate may be asked
to participate with sponsorship or online links.
WIT pioneered its system of 24-hour webcasts with the launch of the
online astrology service liveastro.com last September. The site, which
starred the former National Lottery crystal-gazer Mystic Meg, attracted
pounds 1 million in backing from the venture capitalists 3i and is
likely to be folded into the new offering.
The company is meeting with management consultants to decide on a brand
strategy for the website. An advertising agency is expected to be
appointed at some point in the summer to handle the launch.