Macmillan appoints Silverpop to email marketing brief

LONDON - Macmillan Publishers has appointed email service provider Silverpop to its Palgrave Macmillan and Nature Publishing Group (NPG) businesses after a competitive pitch. Silverpop will help the international publishing group interact via email with its ten million registered users.

Silverpop will handle weekly ‘table of contents’ emails to online users of Palgrave Macmillan and NPG journals, along with company announcements and marketing campaigns.

The table of contents alert for Nature, NPG’s flagship journal, has a reported half a million readers each week. Macmillan intends to use Silverpop’s products in its offices worldwide.
Adam Sewell, head of business systems at Nature Publishing Group said: “ We appointed Silverpop because it has a good grasp of email issues including data protection, permissions and deliverability.”
William Schnabel recently appointed as VP of International markets for Silverpop said: “ We’re looking forward to helping them deliver relevant and measurable email communications to readers across all of their country markets.”
Macmillan publishes high-quality academic, scholarly, and educational journals and books as well as fiction and non-fiction books. It provides a range of third party publishing services and has 350 companies operating in over 80 countries.

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