Macmillan calls pitch for fundraising brief

Macmillan Cancer Support has approached advertising agencies about a fundraising project.

Macmillan: fundraising project
Macmillan: fundraising project

The charity has asked for credentials from several shops. If the project goes ahead, the activity will be a small-scale piece of work that will not affect Macmillan’s relationship with its lead advertising agency, VCCP.

Macmillan declined to comment on the plans. VCCP was appointed to the main creative account in March 2012.

Its most recent campaign, "thank you", launched in February and depicted a woman visualising all the people who have helped her with her illness.

The agency won the business after a final pitch against Creature London. M&C Saatchi was involved at an earlier stage.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).