VCCP has launched its first ad campaign for Macmillan Cancer Support since landing the business in March last year. The emotive spot, which broke this week, shows individuals being "hit" by cancer and falling. Before they hit the ground, they are caught by the people around them. It aims to underline that, with the support of Macmillan Cancer Support and the public, no-one has to face cancer alone. The TV ad will be supported by radio, online and integrated PR activity. The work was written by Katie Welch, art directed by Neil Shanlin and directed by Barney Cokeliss through RSA Films. PHD and Vizeum handled media.