Macmillan ramps up campaign in policy influence drive

Macmillan is ramping up its marketing activity in the run up to the elections as it seeks to influence policy on cancer treatment, the charity said.

Macmillan: ramping up marketing in the run up to elections
Macmillan: ramping up marketing in the run up to elections

The cancer charity has kicked off the latest iteration of its "nobody should face cancer alone" campaign with a 60 second TV spot created by VCCP, which will also be supported by digital, social and out of home activity. 

A spokesperson said it would increase activity on the campaign in the run up to the general election. It aims to show that cancer can be a "lonely" experience faced by sufferers and that nobody should have to face it alone. 

It will build on its activity in March with another TV ad featuring a woman dealing with the illness and encouraging people to support the charity. 

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