MADE UP!: AN EXPERT’S VIEW - Read this title and you will end up dressed for a tacky disco, laments Lucy Banks

Made Up! is all a 13-year-old needs to prepare herself for a shocking night down the local Ritzy. Dumped by your boyf? Slap on a load of eye-shadow, squeeze yourself into some cheap, unsightly tat and he’s really going to be kicking himself.

Made Up! is all a 13-year-old needs to prepare herself for a

shocking night down the local Ritzy. Dumped by your boyf? Slap on a load

of eye-shadow, squeeze yourself into some cheap, unsightly tat and he’s

really going to be kicking himself.



Initially, the magazine seems promising. Aimed at a target audience of

girls, it insists it’s taking a new approach to the genre, ’Where all

the stars and the supermodels are all girls like you - real-life girls

with real-life bodies and real-life looks.’



The concept of using ’normal’ people and featuring affordable couture

strikes me as attractive to young teenagers - the notion that they could

actually achieve the looks would prove a great incentive to buy.

However, in an attempt to avoid pretension, at times the magazine falls

prey to condescension and patronises the ’kids’ by underestimating their

intelligence and making unrealistic generalisations about their

tastes.



’Affordable looks, brilliant ideas and not a stick insect in sight.

Radical, eh?’ Hardly, unless you call shoving teenagers in unsightly

garb and encouraging them to apply make-up a la Babs Cartland the

cutting edge of fashion.



The title promotes somewhat unwholesome ideologies and seems to

encourage teenage insecurities under the guise of pseudo-feminism: the

answer to all these lovely ladies’ problems can be found on the pounds

10 sale rail at C&A.



I find little stylish or exciting about Made Up!. The idea has promise

but I was disappointed by the predictable and unimaginative articles.

The magazine has been made up from other publications’ concepts and has

nothing innovative about it.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).