Made.com launches first 'unified brand' campaign

Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand.

Made.com has invested more than £4 million into its first Europe-wide integrated campaign.

The lead TV spot airs for the first time today (27 August) and will run until January 2016 on Channel 4, ITV and Sky.

The TV ad, which features furnishings against pastel-coloured backdrops and a soft electronica soundtrack, was created by Above & Beyond, although the overall campaign was devised by The Grid. All Response Media handled the media.

Made.com appointed the agencies after a pitch that ended earlier in the summer.

Annabel Kilner, the UK country manager at Made.com, said: "Growing the brand is our priority and adding TV to the campaign gives us the chance to stand out in the sector with support from some of the best agency talent – who provide us with a fresh perspective."

The new ad was shot by Mathy & Fran through My Accomplice. Made.com's most recent ad was made in-house but before that the online retailer worked with Albion.

This article was first published on www.campaignlive.co.uk

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More